01st March 2007
Search Engines are a key driver of targeted traffic online, but at the same time also one of the most difficult drivers to enhance in your internet marketing. RSS is a tool that will help you do just this.
Here are 23 quick tips that will help you get ...
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10th February 2007
While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.
If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your onl...
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25th April 2006
Copyright 2006 Rok Hrastnik
You're interested in RSS marketing, but there either seem to be so many options of how to do it or you've only ever come accross simple RSS feeds that just don't seem to be the approach you're looking for.
The problem wit...
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21st March 2006
Copyright 2006 Rok Hrastnik
An integral part of getting the most from RSS is really understanding how RSS works as a technology --- basically understanding its structure and how to best use it to get more readership and better search engine rankings.
...
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09th February 2006
Copyright 2006 Rok Hrastnik
The recent announcement that AOL and Yahoo! will start charging e-mail marketers postage per thousand e-mail messages delivered, via the pay-me-to-deliver-email Goodmail program, is rocking e-mail marketers all around the w...
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19th January 2006
Copyright 2006 Rok Hrastnik
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable.
Today, let's take a loo...
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07th January 2006
Copyright 2006 Rok Hrastnik
If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005.
1. THE 7-STEP RSS MARKETING PLAN
If yo...
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30th November 2005
Copyright 2005 Rok Hrastnik
The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers?
WHAT RS...
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17th November 2005
Copyright 2005 Rok Hrastnik
For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail.
As complexity grows with added capabilities, we're only taking a look at the absolute basics o...
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28th October 2005
Copyright 2005 Rok Hrastnik
What is the top advice savvy marketers can give you on RSS? We continue with "the best of" on RSS marketing from US marketing leaders.
1. WHY SHOULD MARKETERS AND PUBLISHERS START CONSIDERING USING RSS ANYWAY? Answered by...
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12th October 2005
Copyright 2005 Rok Hrastnik
We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings ...
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05th May 2005
RSS gets 100% of your content delivered, but it's no good if no one subscribes to your feeds.So your first order of business after planning and creating your feeds has to be promoting them to your visitors.The only problem is that most internet users stil...
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12th April 2005
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.
Most direct marketing reasons against RSS are in fact the result of i...
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